Every cinema theater is built for the purpose of delivering excellent sound and picture. There is great variety in how this is done. So each one might be good, or better, or best - or beyond incredible, perhaps - but no matter how good, it should deliver better than you can get from your home.

We are going to go through the process of finding and explaining the differences that should be in every cinema exhibition. We are going to sort through the information that will make you a better consumer. The goal is that a better consumer will help create a better cinema experience. 

To begin, we will use a potential in-lobby display that describes certain parts of the movie-going experience. There is a lot of nuance in the cinema, and we'll use this simple picture to explain some of it.